Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.
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